Ravi’s survival strategy

Kathir sweet’s is a popular sweet and snack shop catering for the ordinary citizen. The ownerRavihimself doubles as salesman and owner. The shop’s snack and savories are always fresh, competitively priced. Snacks and sweets would sell in no time and had regulars.  It is located close to a political party office that is in power. The shops proximity to the office makes sure that its sweets and savories frequently find their way to the party office. One frequent customer who is aware of this posed a question toRavi“Why are you not getting any favours for the sweets that you giving free. Can you not expand in a big way using their contacts? You can sell more”

 I don’t favour that.  No doubt I can use their contacts to generate more business and prosper. Such activities would also make me focus on the contacts and ways to satisfy them instead of my core activity of making tasty sweets. My aim is to conduct my business without any political connections and do business for business sake. Today their party is in power. Tomorrow it could be somebody else. I also very well know that I cannot oppose them and survive in business.


About kpsatish

Enjoy reading, walking and listening to carnatic music. Love to write with fountain pen and occassionaly water colour.
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